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Pantene Set To Debut Expert Collection

Strengthening, anti-aging hair care fronted by Courtney Cox.

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By: TOM BRANNA

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This November, Pantene will debut the Expert Collection with actress Courtney Cox as its spokesperson. The range features solutions for aging tresses. The advertising campaign hits in October, as previously reported in Happi. Addressing the needs of both aging hair and extreme hair damage, the Expert Collection brings two new premium hair care lines to Pantene: AgeDefy and Advanced+ Keratin Repair. Designed for women who prefer an elevated level of care, the products ut...

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